A great success with Anantara and Of the Islands in Veendam

The Zechstein Experience Event (ZEE), organized by Zechstein Minerals BV, was a great success this year, bringing international luxury wellness to Veendam. The event was dedicated to Zechstein’s client Of the Islands, a brand that focuses on luxury wellness spas and magnesium treatments, supported by trainings and protocols. The event underlined Veendam’s position as a global center for magnesium innovation and wellness.

A highlight was the reception of a delegation from Anantara Hotels & Resorts, the luxury flagship of Minor Hotels, a fast-growing hotel chain of Thai origin, known for its iconic resorts in Dubai and the Maldives. The delegation, led by the General Manager of Anantara World Islands Dubai Resort and accompanied by the Spa Director of Anantara Grand Hotel Krasnapolsky Amsterdam and the fast-growing Dubai company, Cryo, discovered the unique possibilities of Zechstein’s magnesium products. Anantara’s commitment to sustainability and social relevance aligns seamlessly with Zechstein Minerals’ mission to promote responsible magnesium wellness.

The program started at the headquarters of Zechstein Minerals in Veendam, followed by a visit to the Zechstein source via golf club De Compagnie. The delegation enjoyed a lunch at De Ranch, where Dr. Richard Danel of the Magnesium Health Institute (MHI) presented the latest medical insights on magnesium. The overnight stay took place at Fletcher Familiehotel at the Paterswoldsemeer and the 2nd day at De Rietschans, where the exchange session was concluded with an exclusive magnesium retreat by OneDayRetreatGroningen. This retreat made a lasting impression on all attendees.

“We are honored to have put Veendam and the province of Groningen on the international map as a center for magnesium wellness,” says Rianne Hooiveld, Marketing Director of Zechstein Minerals. “This event shows the power of local innovation and collaboration with global luxury brands like Anantara.”